Simplicity works
Too often event planners bed designers to add too much content for posters and digital signs. However, it is the designer's responsible is cut through the complexity by minimizing and refining design so that it communicates most efficiently. 
2015 McLean Lecture poster design

2015 poster

2015 McLean Lecture mailout postcard design

2015 mailout postcard

2017 McLean Lecture poster design

2017 poster

2017 McLean Lecture digital signage design

2017 static digital signage

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