When Silly Excels
In a pilot program to see how effectively LUSH's North American and UK design studios can work in tandem, each designer was teamed up the with a copy writer from the other market.
Assigned products for the quarterly sales European catalog that were marked for discontinuation, our team decided that we might as well have fun.
This joint collaboration included hand modelling, photography, copy writing, and design. The result?
The products sold so well in Europe that it was decided the products no longer needed to be cut.