When Silly Excels
In a pilot program to see how effectively LUSH's North American and UK design studios can work in tandem, each designer was teamed up with a copywriter from the other market.
Assigned products for the quarterly sales European catalogue marked for discontinuation, our team decided that we might as well have fun.
This collaboration included hand modelling, photography, copywriting, and design. The result?
The products sold so well in Europe that it was decided they no longer needed to be cut.
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