Building awareness
A logo-less sub-brand was developed for a UBC Arts initiative. The goal was to make not only the students and staff aware of the offerings but also to create a cultural hub-spot for tourists and locals to meet up for dining and shows.
Venue focus marketing
![](https://cdn.myportfolio.com/dc2c7d2107330007ec692dc3ffe538a8/09e74104-2dc5-4c96-80bf-c132a0c4ab18_rw_3840.jpg?h=651bed64420f944495ce0b0ed86dc173)
roll-up banner concepts
Tourism brochure
![UBC Arts & Culture District Brochure cover](https://cdn.myportfolio.com/dc2c7d2107330007ec692dc3ffe538a8/834f2a85-8d6f-4d29-a997-585d4aef548c_rw_3840.jpg?h=0ffb83b5a51966b621db97eb6e85eb95)
front cover
![](https://cdn.myportfolio.com/dc2c7d2107330007ec692dc3ffe538a8/27eb1842-f5d2-4c45-b5f1-33097d0aa907_rw_3840.jpg?h=247a8d36961818257e9109a496038888)
brochure spread
![UBC Arts & Culture District Map detail](https://cdn.myportfolio.com/dc2c7d2107330007ec692dc3ffe538a8/87329569-aa14-4846-bcd3-71313953677c_rw_3840.jpg?h=cf3eadf3dfd76895d3fe106c9bb6486d)
map detail
![UBC Arts & Culture District Brochure spread](https://cdn.myportfolio.com/dc2c7d2107330007ec692dc3ffe538a8/aa4019b8-5e6d-4ac7-984f-d02c41354b7a_rw_3840.jpg?h=4b17850445e39c5154f3c8c251405dd4)
brochure spread
![](https://cdn.myportfolio.com/dc2c7d2107330007ec692dc3ffe538a8/0673f7ec-bc2a-4666-8bc6-04e13a0aa81a_rw_3840.jpg?h=527c58912995cb3ce22628ed5d1c1577)
icons of venues