Breathing new life
Nuevas Alturas is a pre-k to grade 12 school outside the capital city of Asuncion, Paraguay. It relies heavily on state-side donations to continually improve its learning environment. To increase funding and attract more students, a brand refresh was necessary.
It was critical to maintain the historical elements of brand recognition and elevate its previous logos creation of value. The new visual identity extended to social media and event marketing.
Visual identity
Logo and branded event title
Logo evolution
Social graphics
Instagram grid carousel and copywriting
Illustration, design and copywriting
