Breathing new life
Nuevas Alturas is a pre-k to grade 12 school outside the capital city of Asuncion, Paraguay. It relies heavily on state-side donations to continually improve its learning environment. To increase funding and attract more students, a brand refresh was necessary.
It was critical to maintain the historical elements of brand recognition and elevate its previous logos creation of value. The new visual identity extended to social media and event marketing.
Visual identity
![Image of the stacked and horiztonal redesigned logos and the sub-brand logo that reads Imagine Creative Careers.](https://cdn.myportfolio.com/dc2c7d2107330007ec692dc3ffe538a8/1b3ae35b-db26-4eaf-8d0a-4980d9ffbf14_rw_3840.png?h=126b102194bc4bac44fc69a6e7d24b54)
Logo and branded event title
![Images of orginal logos against the new one](https://cdn.myportfolio.com/dc2c7d2107330007ec692dc3ffe538a8/ff13ed72-fce3-4ce9-899f-820332d800b8_rw_3840.png?h=076d4432da3d1c0634d8e224ab85841c)
Logo evolution
Social graphics
![image of social media graphics for Imagine Creative Careers lecture series](https://cdn.myportfolio.com/dc2c7d2107330007ec692dc3ffe538a8/5e1cacd1-df04-48fb-a157-95e5a7a53f6a_rw_3840.png?h=3929470c402aa9cbac659a089f630dac)
Instagram grid carousel and copywriting
![](https://cdn.myportfolio.com/dc2c7d2107330007ec692dc3ffe538a8/baa6b342-7379-40cf-b9e9-37b0635b2092_rw_3840.png?h=1b87344e3be0122883ddfacfe4bf1713)
Illustration, design and copywriting