Small Business Soft Launch
Estudio Ease is a boutique design agency specializing in interior design and bespoke weddings. The studio is a small business of one, therefore all social assets and templates were developed for Abode Express. None the less, the brand and visual identity is robust enough to hand off to a graphic designer for complex needs.
Communicating how interior design and bespoke wedding fits together in a single business was a challenge. It was crucial to take time and listen to what the client was not saying or able to convey.
Through research, proposals, and putting out questions is how we can uncover brand truth to inform every choice rather than creating a pretty logo and imposing a 'brand' to it. Through this discovery process the words were found: 'living in the convergence of purpose and aesthetic.'
Branding is a never ending assignment, it must evolve, pivot to the needs of the target audience, and be adaptable for scale up.
Phase 1: Micro-site
Check back for phase two
More is coming, like brand guidelines, beautiful stationary and delightful stuff.