Small Business Soft Launch
Estudio Ease is a boutique design agency specializing in interior design and bespoke weddings. The studio is a small business of one, therefore all social assets and templates were developed for Abode Express. None the less, the brand and visual identity is robust enough to hand off to a graphic designer for complex needs.
brand composition sample
Brand development
Communicating how interior design and bespoke wedding fits together in a single business was a challenge. It was crucial to take time and listen to what the client was not saying or able to convey.
Through research, proposals, and putting out questions is how we can uncover brand truth to inform every choice rather than creating a pretty logo and imposing a 'brand' to it. Through this discovery process the words were found: 'living in the convergence of purpose and aesthetic.'
Branding is a never ending assignment, it must evolve, pivot to the needs of the target audience, and be adaptable for scale up.
Visual identity
logo-type clear-space, responsive logo-type and avatar/icon
Phase 1: Micro-site
copy writing and graphic assets
Social graphics
Instagram grid carousel and copywriting
After Effects motion graphic mockup
Adobe Express motion graphic mockup
After Effects motion graphic for soft launch
Check back for phase two
More is coming, like brand guidelines, beautiful stationary and delightful stuff.
